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Practical SEO for the AI search era.
Guides, experiments and teardowns on ranking in Google and getting cited by ChatGPT, Perplexity and Gemini.
AI search
How to get cited by ChatGPT, Perplexity and Gemini
AI assistants cite pages they can quote. What makes a page easy to quote, and how to check which pages the assistants cite for the questions your buyers ask.
SEO guides
Striking distance keywords: the fastest SEO wins you already have
Pages sitting on page two are the cheapest traffic you will ever get. Here is how to find them in Search Console and push them up.
24 Sept 2026 · 4 min read
AI search
What AI Overviews mean for your click-through rate
Google’s AI summaries sit above the first result. What they can mean for your clicks, how to read it in Search Console, and what you can do about it.
19 Sept 2026 · 11 min read
Content
Answer-first writing: how to structure pages AI engines quote
A page that answers the question in its opening lines is easy to quote. A simple structure for pages that Google and AI assistants can lift an answer from.
10 Sept 2026 · 8 min read
SEO guides
Content decay: how to spot it before your traffic drops
Pages rarely crash overnight; more often they fade. The signals in Search Console that tell you a page needs a refresh.
5 Sept 2026 · 10 min read
Content
Internal linking for small sites: a practical playbook
You don’t need a thousand pages for internal links to matter. How to link twenty pages so readers and Google can find each one.
29 Aug 2026 · 9 min read
SEO guides
Keyword cannibalisation: find it and fix it in Search Console
When two of your pages chase the same search, they can split the clicks between them. How to check for it in Search Console, and the ways to fix it.
15 Aug 2026 · 8 min read
AI search
llms.txt: should you bother?
What an llms.txt file is, what it’s meant to do for AI assistants, and how to decide whether it’s worth adding to your site.
8 Aug 2026 · 5 min read
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