Glossary
SEO and AI search, in plain English.
The terms you'll run into when growing a site in Google and getting cited by AI, explained without the jargon.
A
- AI citationWhen an AI answer links to your page as a source, which is stronger than simply naming your brand.AI search
- AI OverviewsThe AI-written summaries Google shows at the top of some searches, with links to their sources.AI search
- Answer-first contentWriting that gives the direct answer in the first sentence or two, the part AI engines quote.AI search
C
- Citation gapA question where AI engines cite your competitors as sources but not you.AI search
- Content decayWhen a page slowly loses rankings and clicks because it has gone stale or been overtaken.Opportunities
- Content gapA topic your competitors rank for that your site has no page about.Opportunities
- Content scoreA grade for how well a page covers its topic compared with the pages that already rank.Metrics
- CTRClick-through rateThe share of people who click your result after seeing it in search.Metrics
E
G
I
- ImpressionsHow many times your page appeared in search results, whether or not anyone clicked.Metrics
- IndexingWhen Google adds a page to its database. A page that isn't indexed can't rank.Metrics
- Internal linkingLinks between pages on your own site, which spread authority and help search engines understand structure.Content
K
L
O
P
S
- Schema markupStructured dataCode that tells search engines exactly what a page contains, like FAQs, products or how-to steps.Content
- Search intentWhat someone actually wants when they search: to learn, compare, buy or find a specific site.Content
- SERPSearch engine results pageThe page of results a search engine shows for a query, including ads, snippets and AI answers.Metrics
- Share of voiceHow often you appear in AI answers for the questions in your space, compared with competitors.AI search
- Striking distanceA page ranking just off page one, usually positions 11 to 20, where a small update can move it up.Opportunities
T
- Title tagThe clickable headline for a page in search results, and one of the clearest signals of what the page is about.Content
- Topic clusterA group of related articles that all link to one main pillar page on the same subject.Content
- Topical authorityHow thoroughly your site covers a subject, which helps every page on that subject rank.Content
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