Keyword research
Find the searches you can actually win.
Most keyword tools hand you a list of popular searches you have no chance of ranking for. CitedSEO starts from your own search data and looks at who ranks today, so you only see searches a site like yours can win.
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A walkthrough of keyword research on a demo site, from connecting your site to the first result.
How it works
Three steps, then it runs itself.
It starts from your site
What you already rank for in Search Console, and the topics close to it.
It sizes up the competition
Who ranks for each search today: forums, old posts and thin pages are signs you can win.
It plans the page
Searches no page of yours covers become content gaps in your queue, or hit Write this on any of them yourself.
One keyword, in depth
Know what to do before anyone writes a word.
Open any keyword to see where its searches are heading, who ranks now and how weak they are, and whether a page of yours already covers it.
- 12 months of searches, rising or fading
- How winnable it is for your site, and why
- Write this, or see that it’s planned or already written
Searches
1,3002×
Difficulty
14
What ranks
Lists of picks
- 1capterra.comDirectory list, no picks
- 2reddit.com/r/freelanceForum thread
- 3zapier.comUpdated 2023
- 4hubspot.comStrong, recent
- 5quora.comQ&A answer
Update, don’t write new
/blog/crm-for-freelancers already ranks 14th. Turn it into a list of picks and it can take the spots held by the forum and the 2023 post.
Content gaps
Questions AI answers without you.
Some of the best topics come from AI answers: questions where engines cite competitors because you have no page that answers them.
- Found in the answers you track
- Matched to your pages, or flagged as missing
- Turned into new articles
Tracked prompt
HubSpot vs Pipedrive for a 5-person team
Not named in any engine. Cited instead: pipedrive.com, zapier.com
- Both cited pages open with a one-line verdict
- Both include a side-by-side pricing table
- Your page covers neither
Update /blog/hubspot-vs-pipedrive
Answer-first intro, a pricing comparison table and three FAQs.
What’s included
Everything keyword research does for you.
Winnable, not just popular
Volume, what advertisers pay per click, and difficulty in six bands from Very easy to Very hard.
What is this?Who ranks now
The top 10 for each search, with forums and out-of-date pages marked, since those are signs you can win.
What is this?Rising or fading
12 months of searches, so you write for what’s growing and skip what’s dying.
Grouped by shared results
Keywords that bring up the same pages in Google go together, so one page covers them.
What is this?Write this
Send any search straight to be written, ahead of our own picks, whatever its difficulty.
Seasonal peaks
A search that peaks at a time of year says when, so you can see demand coming.
FAQ
Questions about keyword research.
The things people ask most about this feature. Anything else, just ask. A real person replies.
Still have a question?
Email us or book a quick call. Most replies land within a few hours.
Get in touchWhere does the keyword data come from?
Your own Search Console for the searches you already appear in, and DataForSEO for search volumes, difficulty and the current results.
What makes a keyword winnable?
Its difficulty for your site, from 0 to 100. We start from how strong the pages ranking now are, then raise it when the sites on page one are much stronger than yours or the search is very popular. Under 50, a good page can rank without links from other sites, so those are the ones we pick for you. From 50 up a page needs links too, so we leave those to you: you can still ask for any search to be written.
Does it work for a brand-new site?
Yes. With no Search Console history yet, it starts from your topic and competitors and only picks searches under 50 difficulty for your site, so your first articles have a real chance.
How are keywords grouped?
By the pages Google ranks for them. If two keywords bring up mostly the same top 10, one page can rank for both, so they share a group. Grouping by similar words alone often pairs searches Google treats differently.
Do I have to pick the keywords?
No. Autopilot picks the best ones for you. Pick by hand when you want to steer what gets written.
More in Research and reporting
Your next page-one ranking is already in your data.
Connect Search Console, pick your first fixes, and watch the first one ship tonight.
Sign-ups open soon. You’ll get an email when your spot opens.