Topic clusters
Your whole site, grouped by topic.
Topic clusters group the pages behind your researched searches into topics, with the pillar page for each, and mark the gaps: topics with no pillar page yet, and searches no page of yours covers.
Sign-ups open soon. You’ll get an email when your spot opens.
- CRM basics4.1K clicks
/guides/what-is-a-crm
9 articles · 2 not linked
- Sales pipeline2.6K clicks
/guides/sales-pipeline
6 articles
- Cold email1.2K clicks
No pillar page yet
5 articles · 3 not linked
- CRM pricing980 clicks
/blog/crm-pricing-guide
2 articles · 1 not linked
Linked Not linked to its guide
How it works
Three steps, then it runs itself.
It researches your searches
Searches Google answers with mostly the same pages share one page, so each group is one page to have.
It groups them into topics
Pages on the same subject grouped together, with the pillar page for each big topic at the centre.
It marks the gaps
Topics with no pillar page and searches no page covers. Missing links and competing pages come as fixes in your queue.
Missing links
Every article linked to its guide.
Articles of ours that aren’t linked to their topic’s pillar page, or that few pages link to, come as link fixes in your queue, with the links ready to add.
- Found from the same topics
- Links come only from articles about the same thing
- Each one a fix in your queue
- /no-knead-focaccia6 links ready
- /how-to-freeze-bread-dough4 links ready
- /rye-sourdough-loaf5 links ready
- /bread-flour-vs-all-purpose7 links ready
Suggested link in /sourdough-starter-guide
Once your starter is lively, it’s ready for an easy first bake like this no-knead focaccia.
Competing pages
Stop two pages fighting for one search.
When two of our articles split the same search, Google splits the clicks. A fix lands in your queue naming the page that leads.
- From your Search Console, last 28 days
- The page Google already prefers leads
- The other refocused and linked to it, never deleted
“how to make a sourdough starter”
Two of your posts rank for this search, so Google splits the clicks.
The fix
- Make /sourdough-starter-guide the main answer
- Refocus the tips post on “sourdough starter not rising”
- Link the tips post to the guide
What’s included
Everything topic clusters does for you.
Topic clusters
The pages behind your researched searches, grouped by topic.
What is this?Pillar pages
The main page for each topic, or a note that one is missing.
What is this?Where each page stands
Written by us, already ranking, planned, or not written yet.
Clicks and places
Each page’s clicks and where it ranks, from your Search Console.
Topic strength
Clicks, coverage and whether each topic is growing or stalling, so you see where to invest.
What is this?Extend a topic
The articles a topic needs next, planned around searches you already show up for.
What is this?
FAQ
Questions about topic clusters.
The things people ask most about this feature. Anything else, just ask. A real person replies.
Still have a question?
Email us or book a quick call. Most replies land within a few hours.
Get in touchWhat is a topic cluster?
A pillar page that covers a subject broadly, plus the detailed articles around it, all linked together. Covering a topic this way helps every page in it rank, and shows search engines and AI what your site knows well.
How are pages grouped?
By searches. Searches Google answers with mostly the same top 10 share one page, and each of those groups is placed in a topic.
Can I change the groups?
Not by hand. Groups come from what Google ranks for each search, and once made they stay put: new searches join them or start new ones.
Does it update when new articles go live?
Yes. Where each page stands is worked out every time you open it, so an article shows as ours as soon as it’s live.
More in Research and reporting
Your next page-one ranking is already in your data.
Connect Search Console, pick your first fixes, and watch the first one ship tonight.
Sign-ups open soon. You’ll get an email when your spot opens.