Citation gaps
Find the answers that cite your competitors, and take them back.
A citation gap is a question where ChatGPT, Perplexity, Gemini or Google AI links to a competitor as a source and not to you. CitedSEO finds each one, shows the page that won, and prepares the change most likely to get you cited.
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Which CRM is easiest for a small team?
Cited instead: hubspot.com · your page: /guides/crm-for-small-teams
Answer first, add a comparison table
CRM that works with Gmail
Cited instead: zapier.com · your page: /integrations/gmail
List the Gmail features up top
How much does a CRM cost per user?
Cited instead: capterra.com · no page on your site
New article: CRM pricing per user
See it in 2 minutes.
A walkthrough of citation gaps on a demo site, from connecting your site to the first result.
How it works
Three steps, then it runs itself.
It asks the questions
The questions your buyers ask, put to all four engines every week, with every cited source recorded.
It finds the gaps
Questions where a competitor is cited and you aren’t, with the pages that won.
It closes them
An article of ours is updated to answer the question the way the cited pages do, or a new one is written.
The answer
See exactly who was cited, and where.
Every answer is saved in full with its sources, so you can read what the engine said and open the page it chose.
- The exact wording of each answer
- Every source listed, yours highlighted
- Saved weekly, so you can see when it changed
Which CRM is easiest for a small startup?
For a team under ten, the easiest options areYourSiteand HubSpot’s free plan. YourSite is quicker to set up and includes email tracking1, while HubSpot has more integrations 2. Reviewers rate both highly3.
Sources
- 1yoursite.comBest CRM for Startups in 2026Cited
- 2hubspot.comFree CRM for small teams
- 3g2.comTop CRM software, reviewed
Why they won
Your page next to the one that got cited.
CitedSEO compares the cited page with yours and lists what’s missing, then plans the article or update that fills the gap.
- A direct answer in the first lines
- Tables and lists engines can lift
- Current facts and a visible updated date
Tracked prompt
HubSpot vs Pipedrive for a 5-person team
Not named in any engine. Cited instead: pipedrive.com, zapier.com
- Both cited pages open with a one-line verdict
- Both include a side-by-side pricing table
- Your page covers neither
Update /blog/hubspot-vs-pipedrive
Answer-first intro, a pricing comparison table and three FAQs.
Closed
Follow each gap until it’s closed.
After the fix ships, the question is asked again every week, and at the first check four weeks on it is measured: which engines cite you now.
- Checked in all four engines
- Measured against the last check before it shipped
- Your share of citations tracked over time
Average position
11.44.2
Clicks a month
9321
Fix shipped
What’s included
Everything citation gaps does for you.
Every gap, by engine
Which engines cite a competitor for each question, with questions closest to a purchase first.
What is this?The page that won
The competitor page each engine cited, saved with the full answer.
Your article that covers it
Only articles CitedSEO wrote. A question no page of yours answers becomes a content gap instead.
Why it won
What the cited page does that yours doesn’t: a direct answer, a table, a fresher date.
Written to be quoted
Answer-first rewrites, comparison tables and FAQs, the parts AI engines quote.
What is this?Checked again weekly
Every gap you close is asked again, so you see when the citation arrives.
See the feature
FAQ
Questions about citation gaps.
The things people ask most about this feature. Anything else, just ask. A real person replies.
Still have a question?
Email us or book a quick call. Most replies land within a few hours.
Get in touchWhat’s the difference between this and AI visibility tracking?
Tracking shows how often you appear across all your questions. Citation gaps are the action list: the specific questions where someone else gets the link, and the fix for each.
Does fixing a page guarantee a citation?
No. AI engines choose sources their own way and change from week to week. What we can do is give your page the things cited pages tend to have, then check every week whether it worked.
What if I don’t have a page for the question?
Then it becomes a content gap in your queue: a new article written to answer that question directly. If only a page we didn’t write answers it, we leave it alone, since we only change our own articles.
Which competitors do you watch?
Whoever the engines cite. Competitors are found from the answers themselves, so you see review sites and forums too, not just the brands you know.
More in AI visibility
Your next page-one ranking is already in your data.
Connect Search Console, pick your first fixes, and watch the first one ship tonight.
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