Metadata refresh
Better titles for the articles people see but don’t click.
Some articles show up in Google thousands of times and hardly anyone clicks. CitedSEO watches the articles it wrote in your Search Console, writes a title and description people want to click, and shows what happened.
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Click rate shown against what that position usually gets.
See it in 2 minutes.
A walkthrough of metadata refresh on a demo site, from connecting your site to the first result.
How it works
Three steps, then it runs itself.
It finds the low clickers
Articles we wrote with plenty of impressions and a click-through rate below what their position should get.
It writes a better title
A title and description that match what people searched for, fit on screen, and give them a reason to click.
It measures the change
Clicks and click-through rate before and after, so you know the new title earned its place.
Seen but not clicked
The pages wasting their impressions.
Each of our articles’ click-through rate is compared with what its position usually gets. The biggest gaps, with the most impressions, go to the top.
- From your Search Console, last 28 days
- Judged against position, so page two isn’t unfairly flagged
- Sorted by the clicks a better title could bring
The line marks the click rate that position usually gets. The first three have new titles ready.
Approve from anywhere
Old title, new title, one tap.
Each new title lands in Slack, Telegram or the app with the old one next to it. Approve it, skip it, or let autopilot handle titles on its own.
- Old and new side by side
- Approve or skip in one tap
- Autopilot for titles only, if you like
CitedSEOAPP8:42 AM
Today’s fix is ready: update /blog/best-crm-for-startups. It ranks #12 for “best crm for startups”, just off page one.
Striking distance · estimated +150 clicks a month
- New title: “Best CRM for Startups in 2026: 9 Tools Compared”
- Intro rewritten to answer the question first
- Two sections added: pricing and free plans
You approved · ships at 9:00 AM
Proof it worked
Clicks before and after, on the chart.
Each title change is pinned to your Google chart on the day it went live, then its clicks are measured against the four weeks before.
- Marked the day it went live
- Measured four weeks after
- Put the old title back in one click
Aug 11 · shipped by CitedSEO
Changed: CRM pricing guide
New title and description
Hover any marker in the app to see what shipped that day. Sample numbers.
What’s included
Everything metadata refresh does for you.
Low click-through pages
Compared with the click rate their position normally gets, not a flat number.
What is this?New titles
Written around the searches the page actually shows up for.
What is this?New descriptions
A summary that answers the search and fits on a phone.
What is this?Fits on screen
Kept to the length Google shows: about 60 characters for a title and 120 to 160 for a description.
Easy to undo
The old title and description are kept, and one click puts them back.
Before and after
Click-through rate tracked for weeks after each change.
FAQ
Questions about metadata refresh.
The things people ask most about this feature. Anything else, just ask. A real person replies.
Still have a question?
Email us or book a quick call. Most replies land within a few hours.
Get in touchIs changing titles risky?
It can be if the new title drifts from what the page ranks for. CitedSEO keeps the searches the page already wins in the title, and shows the click rate before and after. The old title is kept, so you can put it back in one click.
How long until I see a difference?
Google usually picks up a new title within days. We measure four weeks after the change, because a few days is too noisy.
Does Google use my title?
Not always. Google rewrites titles it thinks don’t match the page. Accurate titles of the right length are the most likely to be kept.
Does it change titles on my own pages?
No. It only changes titles and descriptions on articles CitedSEO wrote.
Can it run on its own?
Yes. Titles and descriptions are a common first thing to put on autopilot, because they’re small changes and easy to undo.
More in Autopilot
Your next page-one ranking is already in your data.
Connect Search Console, pick your first fixes, and watch the first one ship tonight.
Sign-ups open soon. You’ll get an email when your spot opens.