Competitor gap

The searches your competitors win, turned into articles.

Your real competitors are whoever Google and AI engines show instead of you, not just the brands you know. CitedSEO finds them, and the searches they win where you have no page become content gaps in your queue. Want to go after one yourself? Run a gap with any competitor in Keywords and hit Write this.

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Competitor gap · yoursite.comFrom 140 searches · 25 questions
CompetitorBeats you inGapsAI share
hubspot.comGoogleAI21438%
pipedrive.comGoogle9612%
capterra.comGoogleAI6121%
reddit.comAI1817%

Biggest gap this month

“crm with email tracking” · 2,900 searches

hubspot.com ranks 2nd and is cited by ChatGPT. You have no page.

31 gaps worth closingWrite this

How it works

Three steps, then it runs itself.

  1. We find your competitors

    The sites that show up in Google and ChatGPT for searches and questions about what you do. Add any we missed.

  2. Their wins become your queue

    Searches they rank for where you have no page become content gap opportunities, ranked with everything else.

  3. Or pick one yourself

    In Keywords, hit “Gap with” next to a competitor to see the searches they win that you don’t, then Write this on any of them.

Keyword gap

The searches they win that you’re not in.

The searches your competitors rank for where you have no page, as content gaps in your queue. The ones with low difficulty and real volume go to the top.

  • Searches they rank for in the top 20 and you don’t
  • Volume, trend and difficulty for each search
  • Searches you already show up for left out
Keyword gap · hubspot.com214 searches you’re not in
SearchVolumeThemYou
crm with email tracking2,900#2

3 of your competitors rank for this

crm for real estate agents1,600#4

2 of your competitors rank for this

free crm for nonprofits880#6
crm data migration checklist320#3

2 of your competitors rank for this

4 selected. Each becomes an article in your queue.Write this

In AI answers

Who AI recommends instead of you.

Your share of AI answers next to the competitors that show up most, week by week, so you see who’s gaining ground.

  • Competitors found from the answers themselves
  • Share of voice for each engine
  • Trends over weeks, because single answers vary
Share of AI answers · all enginesLast 8 weeks
  • You41%+14
  • hubspot.com36%−3
  • pipedrive.com29%+2
  • zapier.com18%−1
46%
44%
35%
38%

Your share in each engine this week. Competitors are found from the answers themselves.

Why they win

Their page next to yours.

When a competitor is cited for a question you should own, CitedSEO shows what their page has, and the article it will write or update to close the gap.

  • A direct answer in the first lines
  • Tables and lists engines can lift
  • Current facts and a visible updated date
From missing answer to fix

Tracked prompt

HubSpot vs Pipedrive for a 5-person team

ChatGPT: not in the answerPerplexity: not in the answerGemini: not in the answerGoogle AI: not in the answer

Not named in any engine. Cited instead: pipedrive.com, zapier.com

  • Both cited pages open with a one-line verdict
  • Both include a side-by-side pricing table
  • Your page covers neither
Citation gap Added to your queue

Update /blog/hubspot-vs-pipedrive

Answer-first intro, a pricing comparison table and three FAQs.

What’s included

Everything the competitor gap does for you.

  • Competitors found for you

    From Google’s results and ChatGPT’s answers for what you do, leaving out marketplaces, forums and review sites.

  • In Google and in AI

    The searches they win in Keywords, and who AI recommends instead of you on your AI visibility page.

    What is this?

  • Keywords they have, you don’t

    Searches they rank for in the top 20 where you have no page, added to your queue as content gaps.

    What is this?

  • Questions AI cites them for

    The answers that link to them and not to you.

    What is this?

  • Ranked by what’s at stake

    Search volume, trend and how hard the search is to rank for.

  • Write this

    Search a competitor in Keywords and send any search straight to be written.

    See the feature

FAQ

Questions about the competitor gap.

The things people ask most about this feature. Anything else, just ask. A real person replies.

Still have a question?

Email us or book a quick call. Most replies land within a few hours.

Get in touch
Where does the competitor data come from?

From DataForSEO for the searches other sites rank for, and from the AI answers we already track for you. Competitors are picked from who actually shows up, so you see the sites you’re really up against.

Can I add competitors myself?

Yes. Add any site in Settings and it’s compared like the rest, up to ten. Remove any that aren’t relevant, like a marketplace you sell on.

Will it copy my competitors’ content?

No. It shows which topics they cover that you don’t. Every article is written from fresh research and your own notes, and aims to answer the question better than the pages already ranking.

How often is it updated?

Competitor rankings are refreshed monthly and AI answers weekly, so new competitors and new gaps show up as they appear.

More in AI visibility

Your next page-one ranking is already in your data.

Connect Search Console, pick your first fixes, and watch the first one ship tonight.

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Sign-ups open soon. You’ll get an email when your spot opens.