Get known · Lesson 10 of 12
Earn your first links and mentions
Earn your first links and mentions
The “best of” lists that name your competitors but not you, and the writers looking for someone to quote.
8 minute video
The steps
Search “best [your category]” and “[competitor] alternatives”.
List the articles that mention competitors but not you.
Email each author a short note: what you do, why it fits their list, and an offer to help.
Sign up for journalist requests, such as Qwoted, Featured or Source of Sources. Answer the ones in your field in two or three plain sentences.
These lists and articles are also where AI assistants look, so each one counts twice.