Publish · Lesson 4 of 12

Find the keywords a new site can win

8:00

Find the keywords a new site can win

Questions with real searches and weak results, instead of terms the big sites own.

8 minute video

The steps

  1. Start from questions, not single words: “how to”, “best”, “vs”, “is it worth”.

  2. Search each one. If the results are forums, thin posts or old pages, you can win it.

  3. Skip anything where the first page is all big brands.

  4. Pick ten, and group the ones that share results so one article can answer them.